With over 30 percent of Ocean Spray Cranberry juice drinkers mixing their juice with sparkling water at home, the partnership builds on an already familiar consumer behavior.
TOMS will use a platform from GT Nexus to manage multiple distribution channels, including retail customers, online and the companys giving partner program that supports its One for One model.
Since first launching in the northeastern United States last summer, Europe's beloved yogurt brand Muller has been generating rave reviews from Americans.
Like a newborn baby, a successful launch needs close handholding: Inducing trial and driving repeat buys will need effective interaction with the consumer at every moment of truth.
In January 2011, the General Mills Convenience innovation team set out to enter a brand new category while minimizing the time and capital investment needed to do so.
