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Manufacturing

  • SAP to Acquire SmartOps

    Using the SAP HANA platform, the move is expected to enable companies to run leaner and free up capital for innovation and growth.

  • Chobani Marketing Empowers Consumer Choice

    In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.

  • Americans Adjust Spending to Cope with Tax Changes

    A change in federal tax law that decreased the take-home pay of many working Americans is impacting household budgets. According to new research, nearly three-quarters (73.3%) of those polled say their spending plans are taking a hit.

  • OREO Launches App with Nokia

    Released as a result of Mondelez International's partnership with Nokia, the app connects people through the stars.

  • Unilever Invests in Fast-Growing Emerging Markets

    Unilevers first aerosol manufacturing plant in Asia follows hard on the heels of new factories announced for Thailand and South Africa.

  • Supply Chain Leaders vs. Laggards

    Supply chain processes are now three decades old. They are maturing. The understanding of supply chain excellence is evolving. But, substantial progress on costs and inventory management has only happened in the high-tech and electronics industry.For everyone else, progress has stalled. Find out why the CPG and food industries are at a supply chain plateau.

  • Reckitt Benckiser Boosts In-Store Data Collection

    Reckitt Benckiser selects Gigwalk for its in-store data collection and help with in-store retail execution.

  • Build Versus Buy: Providing Mobile Applications for Employees

    This paper examines enterprise organizations considerations when making the Build vs. Buy mobile app decision, as well as how one large consumer products company answering this important question.
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