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Manufacturing

  • Lance Celebrates 100 Years

    The brand is celebrating its 100th anniversary in 2013 with product launches and improvements, social media giveaways and a promise to continue giving consumers "more of what they love."

  • Mondelez Brand Marketing Caters to Kids

    Developed by Droga5 New York, the launch of the MADE CO. initiative also coincides with a series of television commercials created by the agency for the brand's newest snack, HONEY MAID GRAHAMFULS Filled Crackers.

  • Consumer Centricity Drives Fulfillment Excellence: Approaches for Improving Operations in Consumer Products Companies

    Consumer products manufacturing supply chains must do a better job of balancing cost and service. As consumers become more informed, and their influence in the consumer-customer-manufacturer dynamic increases, the role of fulfillment becomes more important.

  • Three Common Global Supply Chain Issues that Affect Your Bottom Line

    Amber Road's expert eBook, "Three Common Global Supply Chain Issues that Affect Your Bottom Line", highlights areas in the supply chain where you may be losing money without the right processes in place, and uncovers strategies to improve efficiency and reduce costs.

  • H.J. Heinz Agrees to Be Acquired

    Understanding the need to preserve Heinzs values, heritage and community connections, Berkshire Hathaway and 3G Capital have pledged to maintain Pittsburgh as its global headquarters, and to fulfill and continue its philanthropic support of community initiatives and related investments.

  • 50,000 Consumers Name Products of the Year

    Fifty thousand consumers nationwide chose 27 consumer packaged goods brands to receive the 2013 Product of the Year award. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10 percent to 15 percent. Get the list of winners here.

  • P&G Launches New Open Innovation Website

    P&Gs Connect+Develop program launched a new website that links innovators directly to top company needs, and P&G business leaders directly to external innovation submissions.

  • P&G Initiates Strategic BI Partnership

    The consumer goods giant is partnering with a start-up technology company that specializes in intelligent business alerts and pre-packaged analytical applications.
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