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Manufacturing

  • Newell Rubbermaid Selects Marketing Agency for Key Brands

    Engauges first body of work for Newell Rubbermaid, a Calphalon web site, launched over the 2012 holidays, within three months of the its start.

  • The Evolving Role of the Grocer

    The time of the smart supply chain is upon us, and grocers are in a unique position to leverage the transformation to respond to customer needs for greater visibility, and industry demands for compliance and traceability. Here, IDC Retail Insights uncovers the challenges and opportunities that these changes will present to consumer goods manufacturers.
  • SABMiller Places Winning Bid for Chinese Brewery

    A joint venture between SABMiller and China Resources Enterprise outbid the competition and will now acquire Kingway Brewery Holdings Limited's brewer business for $864 million.
  • TerraCycle to Recycle Cigarette Waste

    With funding from Santa Fe Natural Tobacco Co., TerraCycle is launching a national program to reduce and recycle cigarette butt litter, regardless of which manufacturer made the cigarettes.
  • Hormel Closes Skippy Acquisition

    The brand holds the No. 2 share in this growing center-of-the-store category and is the leading brand in the faster growing subcategory of natural peanut butter.
  • PepsiCo Connects with Consumers During Super Bowl

    From crowdsourcing to consumer-created ads, PepsiCo is a prime example of how consumer goods companies can leverage sports sponsorships to connect with consumers. Click here to get a behind the scenes look at the innovative ways in which PepsiCo extended the fan experience beyond the TV screen during Super Bowl XLVII.
  • CPG Talk in 2013 Conversations CPG Companies Need to Have Now to Compete & Survive

    Gartner Analyst Nigel Montgomery describes what CPG companies need when making decisions about managing data, meeting needs influenced by social media and evaluating ERP systems.

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  • Kraft Foods Group Appoints CMO

    The company's first CMO will be responsible for building on the strength of Kraft's unrivaled brands through the development of world-class marketing and innovation.
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