Nearly two-thirds of users who fan social media pages are choosing to follow brands and retailers beating out celebrities and TV shows. That means that, surprisingly, Walmart is actually a bigger deal than Kim Kardishian when it comes to social media. Find out how brand popularity online is impacting buying behavior.
Contrary to the usual strategies of many top retailers, a new study reveals that consumers are often put off by promises of lowest prices. Read on to find out the significant implications that this research has for retailers and manufacturers.
This international expansion strategy places a greater demand on the information technology team within Brown-Forman by requiring its SAP systems to comply with the constantly changing financial legislation around the world.
CGT's readers rank the top six technology companies that provide a suite of software or point solution for supply chain planning, including demand forecasting, inventory optimization, etc.
CGT's readers rank the top 10 technology companies that provide a solution for trade promotion effectiveness, including trade promotion management (TPM), price management, trade promotion optimization (TPO), etc.
CGT's readers rank the top 10 technology companies that provide solutions for product management, including new product development, formulation, packaging, introduction and launch.
