Read this white paper to understand the significance of trade promotion funds to the performance of a consumer products companys business, and the large expense that such an approach places on the P&L.
In August of 2012, NineSigma was selected by the State of Ohio to help middle market companies like Elmer's, with revenues between $10 million and $1 billion, accelerate their adoption of open innovation to drive growth.
Pilots will focus on driving impulse purchases and mobile-at-retail consumer experiences, with additional pilots in the important areas of social TV and SoLoMo (social/location/mobile).
The world has changed a lot since 1929 and so has the way Silver Spring Foods (SSF) runs its business. Its old ERP system was unable to evolve as the company continued to grow. Find out how a new solution now enables SSF real-time access to every facet of its business, which greatly impacts its ability to make decisions.
The specialty food manufacturer enters into a licensing agreement with Vidalia Brands Inc., to develop a new line of prepackaged snacks for vending, grocery and convenience store distribution.
Serving a consumer market can be tricky and a bit frustrating at times. Just when you think you are on top of the hottest trend, its over, and three hotter trends have popped up in its place. Consumer goods companies that understand these 10 crucial consumer trends will have plenty of opportunity to profit before they slip away.
