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Manufacturing

  • L'Oreal Paris Revamps Digital Presence

    With the help of digital agency, R/GA, LOrealParisUSA.com will be a beauty site that will be responsively designed for all devices.
  • Nestle Revolutionizes Infant Nutrition

    Initially conceived in the late 1990s based on the success of Nespresso, Nestl's BabyNes system is a breakthrough innovation for mothers when breastfeeding has finished.
  • Recommended Reading for the CG Exec

    Check out these two new books from CGT's advisory board members on how to success in the competitive consumer goods landscape.
  • Nike Reigns as Most Innovative Company

    Revolutionary, cultural, nimble and even sexy these are just some of the words used to describe the most innovative consumer goods companies of 2013. Fast Company recently revealed this list, featuring Nike Inc. in the No. 1 position. Find out which other consumer goods companies made the cut and why.
  • Campbell Soup Company Keeps in Touch with Consumers

    Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.
  • Successful New Product Launch

    Like a newborn baby, a successful launch needs close handholding: Inducing trial and driving repeat buys will need effective interaction with the consumer at every moment of truth.
  • Heineken Launches App Contest

    The Heineken Champions mobile and Facebook app were developed by Cultur8.
  • General Mills Masters Channel-Exclusive Innovation

    In January 2011, the General Mills Convenience innovation team set out to enter a brand new category while minimizing the time and capital investment needed to do so.
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