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Patagonia Hires Marketing VP from Nike
In this role the new executive will lead the development and execution of global marketing across all sales channels and communication platforms for Patagonia, as well as for the wider portfolio of Patagonia initiatives in food and media, and new brand extensions. -
Emerging Markets, Distribution Imperatives and Strategies
One of the biggest challenges that can hamper growth of global brands in emerging markets is the complex and varied nature of its distribution set-up. Read more on how enabling collaboration and automation for distributors can turn these challenges into an advantage.