Manufacturing

With all the current obsessions over massive amounts of social, mobile, local and search data coming over the horizon, its not unusual for brand marketers to lose focus on the present analytic opportunities already emerging from more conventional data sources.

With a background in mergers & acquisitions, the candidate helped architect the separation of the former Kraft Foods Inc. into two standalone public companies.

Post will acquire Dakota Growers, a company in the approximately $5 billion North American pasta market, with leadership positions in the private label retail, foodservice and ingredient channels.

To tackle all the sexy initiatives, like social media, mobile marketing and personalization, consumer goods companies absolutely must have their product content data ready to go, but this is no easy task. Here, experts from Gartner and Gladson reveal how to transform product content processes to create a foundation for omnichannel success.

Seth Kaufman becomes the new head of marketing most recently from the Starbucks Joint Venture.

Lets face it there isnt a lack of consumer studies out there that prove this brand is better than that one for reasons A, B and C. But this new study peaked our interest because, interestingly, it found that longstanding household brand names, like Quilted Northern, Jockey, Dixie and Dawn, beat out trendsetting technology brands, like Apple.

While people may debate "nature versus nurture", the right environment can help stimulate creative thought and collaboration that leads to breakthrough innovations.

A comprehensive listing of consultancies that help to solve business and technology challenges for competitive consumer goods companies.