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Dixie and Dawn Outrank Apple in Brand Strength
Lets face it there isnt a lack of consumer studies out there that prove this brand is better than that one for reasons A, B and C. But this new study peaked our interest because, interestingly, it found that longstanding household brand names, like Quilted Northern, Jockey, Dixie and Dawn, beat out trendsetting technology brands, like Apple. -
P&G Uses Predictive Analytics for Energy Savings
After deploying Jones Lang LaSalle's (JLL) IntelliCommand smart building management technology in a test group of laboratories, offices and manufacturing facilities, P&G's initial investment in the technology was returned within the first three months of energy cost savings.
