Manufacturing

To tackle all the sexy initiatives, like social media, mobile marketing and personalization, consumer goods companies absolutely must have their product content data ready to go, but this is no easy task. Here, experts from Gartner and Gladson reveal how to transform product content processes to create a foundation for omnichannel success.

Seth Kaufman becomes the new head of marketing most recently from the Starbucks Joint Venture.

Post will acquire Dakota Growers, a company in the approximately $5 billion North American pasta market, with leadership positions in the private label retail, foodservice and ingredient channels.

Lets face it there isnt a lack of consumer studies out there that prove this brand is better than that one for reasons A, B and C. But this new study peaked our interest because, interestingly, it found that longstanding household brand names, like Quilted Northern, Jockey, Dixie and Dawn, beat out trendsetting technology brands, like Apple.

The new line from The Yankee Candle Company, Inc. aims to offer a custom blending ritual experience to relax and unwind.

To simplify the paper purchasing experience for consumers, Georgia-Pacific re-launched its wide range of communication papers in three intuitive product categories.

Eric Seiberling, marketing director for the Consumer Packaged Goods-Retail Industry for Dassault Systmes, explains how consumer goods manufacturers and retailers can work together to create better shopper experiences.

As more and more business activities are conducted electronically, the need for a formal digital strategy becomes apparent. CGT and Wipro uncover insights about an industry in transition and get a better understanding of what's really going on.