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Consumer goods companies Adidas and Traeger Grills are the latest enterprises to tap into generative AI, opening up capabilities related to content creation, data visualization, and complex calculations.

Nike is letting its consumers take the reins, poised to capitalize on a customer-driven omnichannel approach that’s backed by ongoing supply chain strengthening and increased digital capabilities.

The 2023 Sales & Marketing Study explores the technology investments, opportunities, and challenges in the consumer goods industry.

While a great deal of the hype surrounding generative AI has been focused on marketing use cases, the technology stands to transform how sales organizations collect and use complex data. 

The company is investing in AI-powered solutions with a view to gaining greater into visibility into consumer behaviors and delivering more targeted messaging.

Diageo, which owns Guinness, Smirnoff, and Johnnie Walker, is bolstering its executive leadership team, naming Sally Grimes to the role of chief executive officer and Claudia Schubert to president and chief operating officer of North America.

TikTok is reshaping the world of social commerce, introducing shoppable content to its platform and leveraging the power of influencer marketing.

In this unpredictable environment, one word spells the difference between success and disaster: fluidity. Learn more.