As part of the food brand’s journey to create a transformative end-to-end customer experience, Mondelez has expanded its relationship with Publicis Groupe to include all production duties across Europe.
Going direct-to-consumer is easier said than done. Blurring the lines between brands, retailers, media and advertising, success requires building a collaborative team who can work together to maximize growth. The opening keynote of CGSM will feature a panel filled with CG experts in the DTC space.
Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic.
Clorox remains head-down on integrating technology through every facet of its business, from employee collaboration to retail execution, as the company navigates unprecedented demand spikes and readies for an eventual post-COVID-19 future.
During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.
Bowen brings more than 25 years of sales and marketing experience to the role, where he’ll work with Acosta's leadership team to develop an integrated suite of services and solutions for consumer goods companies.