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A collection of the latest CG industry news. 

CGSM 2020 Registration Is Now Open!

This 100% virtual experience will convene Dec. 8-9 — two days packed with learning, sharing and networking opportunities.

Keurig Dr Pepper Grows DSD Network with Acquisitions

Keurig Dr Pepper continued its efforts to increase speed to market with the expansion of its direct-store delivery network.

Hormel Foods expects to leverage the benefits of its increased capacity — and its experience — as it heads into 2021.

This year’s Consumer Goods Sales and Marketing Summit is dialed-in to the business concerns that are top of mind for CG and retail marketing executives: collaboration, transformation and monetization.

As part of the food brand’s journey to create a transformative end-to-end customer experience, Mondelez has expanded its relationship with Publicis Groupe to include all production duties across Europe.

Consumers have a high opinion of the consumer goods brands keeping them safe, clean and comforted during the pandemic.  

Going direct-to-consumer is easier said than done. Blurring the lines between brands, retailers, media and advertising, success requires building a collaborative team who can work together to maximize growth. The opening keynote of CGSM will feature a panel filled with CG experts in the DTC space.

Accenture has agreed to acquire End-to-End Analytics, a boutique analytics and data science consultancy based in Palo Alto, CA, with additional offices in Brazil.

Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic.

Clorox remains head-down on integrating technology through every facet of its business, from employee collaboration to retail execution, as the company navigates unprecedented demand spikes and readies for an eventual post-COVID-19 future.  

Mars, Inc. is acquiring snack company Kind North America, extending a three-year partnership between the two companies.

Ocean Spray Cranberries has launched a new beverage brand that wants to help consumers make healthier nutrition choices.

Nestle SA made two additions to its executive board, reflecting the importance of two core businesses.  

Rubbermaid is taking a different product innovation tack for a different kind of Thanksgiving.

Greg Hall is joining HanesBrands as chief consumer officer, departing Walmart to join a fellow alumnus.  

Avery Baker has been named president and chief brand officer of Tommy Hilfiger, a new role for the company.  

Most recently global chief innovation officer at Ocean Spray Cranberries, Hamdallah will be tasked with leading Clif Bar’s product development and business models.

PepsiCo is piloting an automated micro-fulfillment center in Joliet, IL, in order to bolsters its e-commerce capabilities.

During COVID there has been a boom in online shopping, particularly on safe “well-known brands.” However, managers of “invisible brands” might seek to connect by delivering information of full functionality on smart products to inspire future use and purchases.

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.

Dale Grant has been named chief revenue officer at Symphony RetailAI, a provider of AI-enabled and platform and customer-centric solutions for consumer goods manufacturers and retailers.

Bowen brings more than 25 years of sales and marketing experience to the role, where he’ll work with Acosta's leadership team to develop an integrated suite of services and solutions for consumer goods companies.

Hanesbrands will look to modernize its technology infrastructure and supply chain technology as it implements a strategic review as part of a multi-year transformation journey.

The change from DTC to B2B for office furniture retailer Vari was a tremendous shift that required pivoting the company’s strategy, people and technology.

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