The platform identifies counterfeit products, unauthorized sellers and trademark infringements, helping to address a growing challenge in the retail industry.
The technology strives to strengthen the connection between brands and their consumers, increase purchase likelihood, and reduce returns due to poor fit.
Levi's has been undergoing a digitally focused business shift as it builds out agentic orchestration for its Microsoft-partnered "super-agent" and modernizes its systems.
The new approach scales shared services, strengthens the company's content studio, and uses technology to improve marketing quality, ensure consistency and speed up efforts.
