Hunkemöller International Moves Business Operations to the Cloud
European lingerie brand Hunkemöller International B.V. has transitioned to the cloud, moving away from an on-premise system and implementing tech to scale and keep up with the company’s growth.
The company is working with SAP SE and Google Cloud to support growing data needs in Hunkemöller’s digital transformation journey, which includes offering more personalized shopping insights in its omnichannel sales strategy.
The fashion-tailored tech will help Hunkemöller manage its business and optimize inventory and cost on one platform, touching several areas including design to wholesale and retail. The technology will support operations across 850 retail stores and 15 online stores in 23 countries.
Gordon Smit, global IT director of Hunkemöller, said he hopes the effort will allow the company to offer more personalized experiences to the 75% of customers who are already members of the brand.
“For example, by predicting when a customer wants to make a repeat purchase and being able to send the right offer at the right time? …We are ready for that next phase,” said Smit. “This is going to be a game changer for our customer experience.”
Jerry Thomas, president and CEO of Decision Analyst, a research firm whose clients include consumer goods companies, previously told CGT that cloud migrations are among growing tech budget priorities in the CPG space.
Henkel moved its entire business to the cloud last year, migrating all on-premise, in-memory data centers. In addition, retailers like ALDO, Swarovski, and e.l.f beauty have implemented SAP-powered cloud tech.
