Hero Cosmetics’ Aaron Mizrahi Analyzing Retail Media ROI Challenges at 2023 Consumer Goods Sales & Marketing Summit

Jennifer Guhl
Contributing Writer
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Aaron Mizrahi Hero Cosmetics

Aaron Mizrahi, director of Amazon at Hero Cosmetics, will share insights at the 2023 Consumer Goods Sales & Marketing Summit on the growth of retail media and how consumer goods companies can redefine how they work with their retail partners.

He will join industry leaders in discussing and analyzing the topic of “Unwrapping Retail Media ROI." As part of this, he'll examine the impact challenges, including compliance, integration, and ROI considerations, and the steps CGs can take to overcome fragmentation challenges that can sometimes hinder organizational success.

Mizrahi is an Austin, TX, native specializing in the Amazon industry, working with challenger brands and brand manufacturers across beauty, consumer electronics, apparel, and CPG.

He joined Hero full-time in 2022, after two years working with them as a consultant, and oversees content, promotional planning, and advertising for the channel. He began his digital career concentrating on email and affiliates but pivoted to a focus on Amazon in 2016.

Hero was acquired by Church & Dwight last year. 

Success Redefined

Held Oct. 4-6, this year’s Consumer Goods Sales and Marketing Summit brings together industry leaders from across the consumer goods space in the emerging tech hub of Austin. In its 20th year, industry experts will lead open-ended discussions on industry innovations and today’s accurate measurements of success.

This year’s theme focuses on redefining industry success so attendees can think creatively when developing the roadmap to future industry success and innovation.


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