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07/25/2016

Henkel Joins Amazon's Portfolio of Dash Buttons

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Today, Henkel announces the roll out of Amazon Dash Buttons across three of its top brands.  

Consumers nationwide will now be able to order their favorite Henkel products with a touch of a button. Available to Amazon Prime members, Amazon Dash Buttons comes with a reusable adhesive and a removable hook, to hang, stick, or place the device wherever needed. They connect to users' Wi-Fi, are set up using the Amazon app, and allow reordering of products with the press of a button.

The Amazon Dash Button for Dial allows consumers to easily order their favorite body wash, hand soap, bar soap and lotion. Dial products include a vast variety of personal care items all created with unique scents and formulas.

Persil ProClean, a premium laundry detergent that recently launched in the US, will offer consumers its exceptional stain-fighting products via the Amazon Dash Button.  Persil ProClean 2in1 was rated #1 by a leading consumer testing publication". Persil® ProClean detergents have power-packed formulas that are great for everyday laundry and have the power to help remove tough stains.

The Amazon Dash Button for Schwarzkopf makes it easy for consumers to reorder their favorite beauty products with the press of a button. Whether in need of a new anti-frizz treatment, texture spray, or conditioner, consumers can depend on Schwarzkopf for a vast range of color, care and styling solutions for all hair needs.

"We are extremely excited about working with Amazon to offer the Dash Button on three of our top brands within Henkel US. With this offer we are supporting our consumers in their digital journey for a seamless online shopping experience,” says Jens-Martin Schwaerzler – president, Henkel Consumer Goods North America.