The Guide to Programmatic Commerce Starting with the Consumer

Through digital transformation, consumer-facing brands have the potential to finally connect demand with supply and transform commerce from the disjointed in-store and online experience of today into a seamless, automated system. This is programmatic commerce -- and it’s the future of shopping.

The Guide to Programmatic Commerce lays out the possibilities of trade automation and its practical applications. You’ll learn how programmatic commerce helps supply chain partners use advanced algorithms to drive product innovation, with implications for fulfillment, inventory management, production and all other upstream activities including sales and marketing. Download the guide to find out how to get started, and make sure that your product always gets into the right basket.