Events

Don't Be Creepy: Fusing Consumer Data’s Gap Between Priority and Reality
Leverage consumer data properly and you'll create lasting, loyal relationships that revolve around customer value. Take one misstep in a world hyper-focused on the customer experience, and consumers will brand you "creepy" and flee.
Getting to the ‘So What’: Unilever’s Dan Cook on Democratizing Data for Actionable Insights
Dan Cook, Unilever Head of Walmart Food Sales, joined a conversation to share how the use of data, analytics and technology has evolved dramatically during his career, the KPIs that are really resonating right now, and what's it like to measure digital performance in the most rapidly shifting landscape in modern history.

Baby Steps or Cannonball: The Future of Digital Payments and Getting Enterprises Up to Speed

CGT explored how CGs and retailers can realign technology advancements — such as payment flexibility, supply chain responsiveness and digital strategy — to seize the opportunities in today's new landscape.
Inside AB InBev’s Test, Learn, Scale Approach to DTC

What began as AB InBev’s global incubator has evolved into a driving force that was well-positioned to meet consumer demands and accelerate its efforts during the pandemic. CGT explored how the company came together to invest and build a customer-centric mindset, scale its digital ecosystem and supply chain, and evolve DTC capability post-pandemic for global scale.
All Analytics Unite 2021 Content Is Here On-Demand!

The 2021 Analytics Unite virtual experience provided retail and consumer goods executives with the unprecedented opportunity to learn from the industry’s leading analytic experts from around the world. All of this year's amazing educational sessions are available on-demand!
Exploring the Future of Retail & Consumer Goods Analytics

Today’s consumer goods brands are eager to cruise right past the recovery stage and instead situate themselves just a hop, skip, and a jump away from the future. CGT fielded some inside perspective of today’s analytic investment priorities through a chat with Servco Pacific, an automotive retailer that also has the ownership stake for Fender Musical Instruments.
How 2 CG Brands Tackle Manufacturing Complexity

Consumer goods manufacturers need to adapt their digital transformation strategies even faster to survive in this increasingly competitive market. In a recent CGT webinar, we talked with about how Granado Cosmetics and Natural One Beverages used APS to play a key role in achieving that digital transformation.
Path to Purchase Live Coming to Florida Nov. 1-3

Owned by CGT parent EnsembleIQ, The Path to Purchase Institute will hold a new in-person event Nov. 1-3 at the Hyatt Regency Grand Cypress in Orlando, FL.
New Day, New Rules: Democratizing Data to Unlock CPG Growth

To enable sustained growth for brands now and in the future, CPG leaders musts ditch the endless reports and useless dashboards that do little to enable actionable decisions. Learn how!
How Diageo Drives Digital Conversions for Brands Like Baileys & Johnnie Walker

While most of today's consumer goods brands are all-in on growing digital sales, things are a bit trickier for the alcohol beverage category. A recent webinar with two Diageo e-commerce leaders explored how the brand has managed to make massive e-commerce gains despite today's antiquated and often complicated laws.