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Elevating Your Retail Execution Framework

A robust retail execution (REX) framework is essential to drive growth and profits for CG companies today. However, REX is a multifaceted ecosystem with many internal and external stakeholders trying to influence how the strategy is carried out.

Coupled with this, CGs must remain agile in the face of amplifying consumer demands, ongoing supply chain disruption, and the impacts of the pandemic. In this complex environment, smart tech investments are the difference between success and failure, with leading companies leveraging machine learning, AI, automation, and predictive analytics to level-up their capabilities. 

Read on to learn how CGs can strengthen their REX framework, synergize competing channels and influences, and ultimately deliver more seamless consumer experiences.