E-commerce

Walmart is reportedly in talks to buy Jet.com, an acquisition that could give Walmart's online business the an edge it needs to compete with Amazon.

At its annual Investor Meeting, Campbell Soup Company outlined plans to build its digital and e-commerce; elevate transparency, diversify its health portfolio and expand in developing markets.

Dial, Persil ProClean and Schwarzkopf brands are expected to increase consumer convenience and simplicity with new Amazon Dash Buttons.

Procter & Gamble Co. executives are focusing on how consumers buy, experimenting with steps such as one that it just launched in Atlanta called the Tide Wash Club, an online subscription service.

Unilever has signed an agreement to purchase Dollar Shave Club, which may shake up its competition.

Amazon's second go at its manufactured holiday, Prime Day, obliterated its single-day sales from last year. Customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the U.S. during the second annual Prime Day, which was the biggest day ever for Amazon.

Some wins for consumer goods companies include toys and shoes topping the list with more than two million purchased by members, and the most popular Amazon Dash Button brands purchased on Prime Day were Cascade, Charmin and Tide. Here are other highlights from Prime Day 24 hours later.

Brands will now be able to drive featured placement and increase sales on consumer packaged goods (CPG) retailers Instacart, FreshDirect and Drugstore.com as new partnerships expand closed-loop advertising for Grocery and Health & Beauty brands.