Although still not offering grocery items, the retailer has significantly ramped up its online assortment with seasonal items and products from national brands such as Sony, Samsung and Apple.
Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company.
E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.