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Ramy Brook Sharp Taps Into First-Party Data With New Luxury Fashion Advertising Strategy
Ramy Brook Sharp, a fashion brand that caters to women’s apparel and jewelry, is tapping digital advertising that will allow the company to obtain the first-party consumer data and shopping traffic of luxury customers. -
Boston Beer Goes DTC for First Time With Non-Alcoholic Product Line
The manufacturer of brands like Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, and Dogfish Head has launched its first direct-to-consumer effort with a new non-alcoholic product line.