E-commerce

People / Honors / Awards
2022 CGT CMO of the Year: Honoring Purposeful Evolution
Kellogg's Charisse Hughes is a chief marketer who’s looking to the future and using technology as a key enabler to bring communities and Kellogg teams on stronger journeys. We’re thrilled to recognize her for these achievements.
E-commerce
Barefoot Footwear Brand Xero Shoes Sprints Toward DTC With E-commerce Launch
CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce.
Trade Promotion Optimization
Retail Media's Impact on the CPG Marketing Mix
Learn how to use retail media in the CPG marketing mix at each stage of your brand’s growth.
Tech Transformation Podcasts
Tech Transformation Podcast: GNC CIO Scott Saeger On Amazon Partnerships and Mobile Tech Investments
Saeger talks about some of the new ways they’re using their mobile app to drive sales, and where they stand when it comes to their hybrid data strategy.
Tech Transformation Videos
Tech Transformation Video: GNC CIO Scott Saeger Talks Amazon Same-Day Delivery
Scott Saeger talks about why GNC recently teamed with Amazon for same-day delivery and how that kind of decision can impact a retailer’s IT operations and infrastructure.
E-commerce
Finding E-commerce Success With Tech-Fueled Supply Chain Planning
E-commerce growth isn’t slowing down. Learn how to keep up with a data- and tech-focused supply chain strategy.
E-commerce
Welcome to the New Era of Commerce: 3 Essential Priorities for Consumer Brands
There are several actions companies can take now to ensure they’re not saddled with a less profitable business as the market moves ahead with digital. Here are three priorities.
Machine Learning
Levi’s Jumps Inventory Hurdles With Machine Learning E-commerce Tech
The company is launching an AI- and machine learning-driven e-commerce solution that optimizes inventory management to streamline and improve order fulfillment. Get the details.
E-commerce
Colgate-Palmolive Bullish On Hill’s ‘Best-in-Class’ Digital Capabilities
Colgate-Palmolive is accelerating its digital transformation across the enterprise in part by leveraging the capabilities it’s developed within the growing Hill’s Pet Nutrition business.
Sponsored
E-commerce
Transform Your E-commerce Operations
The pandemic accelerated the shift to online shopping, changing the way consumers shop. This presents enormous opportunities for CPG companies as well as daunting challenges. The real difficulty, though, lies in the data available.
Roadmaps
Setting the Right Data Foundation for DTC
Explore how consumer goods companies like General Mills, Kellogg, and Mondelēz International are defining and developing these DTC data foundations, and learn what CGs must be mindful of on their own journeys.
Personalization
Pitmasters: How Primal Kitchen Pounced On Summer Opportunities With Hyper-Personalization
As Primal Kitchen set out to drive in-store and online sales of grilling products at nearly two dozen key retailers during a critical period, it knew it needed an upgrade.