While it’s crystal clear that the pandemic has accelerated the rate of digital transformation across the industry, nearly two-thirds of consumer goods companies haven’t shifted their channel strategy and consumer interaction model deep enough to confront today's challenges. Learn how today's CGs have been affected by the pandemic in this exclusive survey.
The Consumer Products Industry Business Unit from SAP collaborated with the Deloitte Consumer Industries team to measure the impact of the COVID-19 pandemic and its economic implications on the consumer products (CP) industry.
Learn how programmatic commerce helps supply chain partners use advanced algorithms to drive product innovation, with implications for fulfillment, inventory management, production and all other upstream activities including sales and marketing.
It's never been more important to understand where consumers are spending their time and money, and which trends are influencing their purchasing decisions. Download your complimentary white paper today for insights to help guide critical decisions in the months ahead.
The behaviors we’ve seen as a result of the pandemic are here to stay and will become part of a more complex relationship with retail. So how can brands lean into these changes to improve the online shopping experience, drive sales and limit returns?
Ralph Lauren plans to close stores and slash its North America corporate office space up to 30%, as teams embrace “new ways of working” and it pivots resources. It’s also investing in new digital consumer experiences, such as augmented reality.
Like many businesses, Chaeban Ice Cream reexamined operations when COVID-19 forced its storefront to close. It instead implemented a monthly ice cream subscription club, and the response has been overwhelming,
By rethinking the way they approach everything from product development to retail execution — and pairing these efforts with some of today’s cutting-edge technologies — many SMBs are battling their way back to recovery and into the forefront of retail and consumer attention.
Although executives from PVH Corp. and GS1 gathered to discuss "The Innovation Playbook" at a recent NRF 2021 session, the crux of the conversation ended up determining that such playbooks should be periodically tossed out in order to achieve true invention.