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E-commerce

A collection of news, articles and other featured content about E-commerce.

This year's program boasts a new name and several new categories to reflect the ever-evolving challenges facing consumer brands and retailers. 

The mass merchant has rolled out a pilot of InHome Delivery, a service that delivers items directly to consumers' refrigerators.

​​​​​​​TerraCycle’s Loop leads the charge as brands, retailers and consumers all express a desire to reduce packaging waste.

Path to Purchase IQ looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Lab141 and its "made4me" fit technology.

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

The mass merchant is giving another digital native, personal care brand an in-store presence by exclusively stocking Myro plant-based deodorants in refillable cases.

​​​​​​​Who ever said that a great business innovation has to be sustainable, or that a revolutionary idea can’t be a little bit goofy?

Walgreens and Alphabet’s Wing Aviation are partnering to make drone delivery of items from Walgreens stores a reality.

Produced in conjunction with Menasha, Path to Purchase Institute's handy reference guide spotlights the e-commerce capabilities of 15 top retailers that are building seamless omnichannel shopping experiences.

Tip of the Spear Technology: 3D AI for E-Commerce

Path to Purchase IQ looks at emerging technologies that will be showcased next month at the Consumer Goods Sales & Marketing Summit. This week: Zeg.ai's 3D technology for e-commerce.

The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.

The grocer significantly expanded the availability of "Food Lion to Go" this summer as parent company Ahold Delhaize focuses on growing individually branded pickup and delivery services across banners.

Packaged in boxes depicting black-and-white photographs of parents and their babies against a bold black background, Kimberly-Clark's new Huggies Special Delivery premium diapers stand out in a category full of pastels, whites and soft colors. In partnership with Target, a program incorporating the brand's unique creative spotlights the new diapers in stores, online and through unique, Minneapolis-area experiential events.

Prose CEO Arnaud Plas

The CEO will share the story behind his beauty brand during an Oct. 16 general session at the 16 annual Consumer Goods Sales & Marketing Summit.

Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.

A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business.

Amazon is taking its Scout autonomous delivery device from the Seattle area to a sunnier climate.

This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

Bic last week launched a razor brand dubbed Made For You available exclusively via Amazon.

Kroger is running online promotions that work to spotlight its direct-to-consumer offerings and compete with Amazon's Prime Day.

Target is tying in to the excitement surrounding the July 4 third season premiere of Netflix's Stranger Things by shining a spotlight on new and exclusive licensed merchandise from the science-fiction '80s-themed horror series.

Amazon is quietly testing a new physical retail concept in which it merchandises rotating curated themed collections.

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