Solutions from CPGToolBox are expected to help the toy maker transform the way its trade contracts and promotional spending are planned, managed and analyzed with retail partners around the world.
But the report from Retail Systems Research/JDA finds commonality in their unique approaches to unified commerce, informed insight, customer acquisition and the role of the physical store.
An AR-fueled app provides children with an ongoing variety of interactive and experiential play experiences and scenarios related to the brand’s physical products.
Heilongjiang Feihe Dairy Co. has signed a strategic agreement with Siemens PLM Software to digitize the consumer goods company’s product lifecycle management processes
Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.
Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.
