Digital Transformation

Deepak Jose, Mars head of global demand analytics, shared a window in Mars’ Digital Engine, the strategic framework the company has developed for decision making in order to evolve its e-commerce capabilities.

With 4,400 employees, the producer and marketer of wines, spirits, ciders and RTD beverages struggled to effectively communicate with its field sales teams and across functions. Learn how it used tech to improve operational cohesion and unity when designing trade programs for execution at scale.