Digital Transformation

Groupe Rocher has teamed with Google Cloud as part of a five-year collaboration to accelerate its digital transformation and support its sustainability strategy.

Ramesh will pull back the curtain on brands that have successfully built an engaged following across social media platforms while keeping authenticity at the forefront.

Augmented reality and artificial intelligence tools promise to enrich the consumer experience for Coty across digital, social and in-store.

Inefficiencies in R&D and NPD practices can mean the difference between a profitable, predictable innovation engine and a string of underperforming laggards that drain revenue and resources. But how can CPG organizations remain focused on innovation success while prioritizing changes to product portfolios? Download the white paper for best practice insights.

With a diverse target audience including both younger urban cyclists and older adults, Serial 1’s imagery needed to resonate with multiple consumer groups without excluding any of them. Learn how visual AI was able to help.

Digitizing the supply chain doesn’t just make logistics and sourcing sense. The smartest marketers today use connected packaging to foster direct relationships with consumers by allowing the product to do the talking.

Leveraging Infosys Cobalt cloud blueprints, Infosys and ServiceNow will jointly provide operational technology management to digitize factories, floors, and plant operations.

Deepak Jose, Mars head of global demand analytics, shared a window in Mars’ Digital Engine, the strategic framework the company has developed for decision making in order to evolve its e-commerce capabilities.