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03/22/2021

Consumers Demand Sales & Marketing Remodel Amid Pandemic

a person cutting a cake

The last year has left many to navigate uncharted territory and make decisions on the fly. Consumer behavior is no different, as increasing demands completely upended sales and marketing strategies.

CGT’s recent webinar, “Consumer Demands Are Rewriting the Sales and Marketing Playbook,” explored the focus on living up to consumer’s demand for transparency; connecting to DTC for tracking and customer interaction; and, most importantly, digitally transforming a brand while creating a deeper level of connection.

Read on for the full transcript and the presentation slides.