Henkel doubles production of Purex Complete Crystals Softener to accommodate runaway consumer demand for the product. Even though Henkel’s plants have been operating at full capacity since launch, the company has still had a hard time producing enough products to keep up with the unprecedented demand. In response to consumer complaints about not being able to find Purex Crystals in-stock, Henkel has also launched a mobile application to help consumers identify stores that are currently selling the Crystal softener.
Reckitt has set its sights on accelerating artificial intelligence-powered innovation through 2027 as part of wider Fuel for Growth organizational targets.
The Estée Lauder Companies has collected 80 years’ worth of consumer data since its founding — including surveys, clinical trials, promotions, and product usage — and has now made it accessible within a generative AI ecosystem.