Consumer Engagement

Future-Proofing Consumer Goods Through DTC
CGT delved into the state of DTC maturity with the help of an industry expert, parsing through the benefits of today’s DTC relationships and how they can future-proof a business during a time when the strategies are anything but one-size-fits-all.
Original Influencer Tupperware’s 6-Step Social Commerce Strategy
If any company knows the value of social influencers, it's Tupperware Brands, the originators of the Tupperware party that turned neighbors, families, and friends into centers of commerce.

Nike Accelerates Digital Supply Chain Investments for More Advanced Analytics

As Nike keeps its sights set on the “marketplace of the future,” the company has accelerated its digital distribution and supply chain investments.
Nike’s Roblox Digital Showroom Offers Next Peek Into the Metaverse

As consumer goods brands shake out how the metaverse might make sense for them, Nike launched a new digital experience known as Nikeland on Roblox.
Report: 30% of Online Consumer Reviews Deemed Fake

Of analyzed online customer reviews in 2020, 30.9% were deemed fraudulent.
Yeti’s Consumer Data Gold Mine Fuels Growth As It Plots Analytic Investments

Yeti’s omnichannel strategy is paying off as it plots its international expansion and reaps the reward of consumer data.
L'Oréal Doubles Down On Personalization

L'Oréal continues to invest in its personalization capabilities to provide more engaging and relevant consumer experiences.
Estee Lauder’s Personalization Investments Paying Off In Conversions

In planning for a “makeup renaissance” spurred by the resumption of social and professional occasions, The Estee Lauder Companies is investing in its social commerce and digital merchandising capabilities.
Where Is the CG Industry Headed as 2021 Draws to a Close?

Check out this sneak peek at the second annual Consumer Goods Pulse Check study and benchmark your post-pandemic preparedness.
Campbell’s Teams With Universal Music Group for QR Code Experiences

The use of QR codes are getting a closer look thanks to growing desire for contactless experiences, and Campbell's is leveraging them as part of a new consumer engagement tactic to modernize its brand.

Future-Proofing Consumer Goods Through DTC

Original Influencer Tupperware’s 6-Step Social Commerce Strategy

Nike Accelerates Digital Supply Chain Investments for More Advanced Analytics

Nike’s Roblox Digital Showroom Offers Next Peek Into the Metaverse

Report: 30% of Online Consumer Reviews Deemed Fake

Yeti’s Consumer Data Gold Mine Fuels Growth As It Plots Analytic Investments

L'Oréal Doubles Down On Personalization

Estee Lauder’s Personalization Investments Paying Off In Conversions

Where Is the CG Industry Headed as 2021 Draws to a Close?

Campbell’s Teams With Universal Music Group for QR Code Experiences