Consumer Engagement

As competition heats up across the CPG landscape, more brands adopt new ways of enticing consumers to engage the brand directly and to deliver meaningful value.

New data gives consumer goods companies a glimpse into how they can better reach customers in this strange, COVID environment.

As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar.

Running from Jan. 13 to Jan. 30, a limited-time pop-up store at Neiman Marcus’ NorthPark location in Dallas, Texas, will replicate the glass pavilions of the Grand Palais in Paris, France, allowing visitors to experience the Barbie Life.

The BeautySPHERE virtual and gamified experience is just the start of P&G Beauty’s metaverse presence, the company tells CGT.

Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success.

Is your company preparing to launch a subscription service in 2022? Weigh in and see how you stack up against other CGT readers.

Retailers face a complex brand marketing challenge: Not only do they have to tell their own branding stories to increasingly digitally driven customers, but they need to promote their vendors' branding stories as well. Learn how this growing retailer handles the challenge.