Consumer Engagement

The Coca-Cola Company is pushing forward on getting its less digitally advanced retail partners up to speed, as the company continues its own efforts to digitize and streamline the enterprise to more effectively engage with consumers.

Learn how Ulta Beauty is standing out in a sea of loyalty programs, and how its mobile experiences and technology are supporting consumer experiences and in-store associates.

Learn how Ulta Beauty is leveraging consumer data in order to stand out in a sea of loyalty programs.

By combining first-party data with third-party signals of consumer intent, machine learning can predict what consumers will do next. Find out more.

As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.

Unilever is partnering on a pilot program that will allow consumers to have ice cream delivered via a fleet of Robomarts — branded vans stocked with products from companies such as Ben & Jerry’s, Breyers, Good Humor, Magnum ice cream, and Talenti.

The importance of developing a strategy that fosters consumer communities and differentiates between v-commerce and e-commerce.

Learn how they implement modern strategies to overcome unprecedented obstacles related to first-party data and privacy to create a thriving, consumer-focused business flush with deep behavioral insights.