Consumer Engagement

The company's REJ commitments include investing more than $570 million over five years to increase Black and Hispanic representation.

Consumer sewing machine company SVP Worldwide is refining its customer service capabilities to meet today’s new consumer demand.

P&G is collaborating with Walmart Canada and youth outreach organization Actua to further advancement of women in science, technology, engineering and math-based careers.

There are two key motivating factors for shoppers that play the biggest role in planning CPG promotional activities: price and quality.

Box executive Jade McQueen uncovers the challenges, solutions, and key takeaways for modernizing consumer goods operations to unlock the power of content and get to market faster.

The small- and medium-sized businesses — classified as companies with less than $1 billion in revenue — that are growing through a fierce dedication to consumers and invention (and sometimes a bit of scrap).

The metaverse gold rush is on, and brands are scrambling to figure out what that means for them.

How will digital transformation solve your customers' biggest problems? Many brands in physical product categories have already asked and addressed this question. Those that have not may be missing an opportunity for growth. The ‘Product+’ playbook from Cambridge Consultants is a crucial guide to creating new value through digital.