Sales & Marketing Report 2017: Is DTC the Future — or the Present?Manufacturers continue to consider the channel's potential. CGT Reveals 'CMO of the Year' Finalists Presented at the 2017 Consumer Goods Sales & Marketing Summit, the fourth annual award honors the unique and powerful role of today’s marketing leaders in the increasingly competitive consumer goods industry. Unilever Tops Gartner's Supply Chain Ranks Amazon joins Apple and P&G in qualifying for the consultancy's "Masters" category of sustained leadership. Same Silo, Different Day One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business. Who’s Who in Sales & Marketing 2017 CGT recognizes the people behind the technologies, systems and processes that drive effective sales and marketing The DTC Dilemma Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future. Editor's Note: Everything New is Old Again If traditional retail is dying, then why are most new consumer goods companies still lining up to get on store shelves? Gillette Now Sells Razor Blades 'on Demand' Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades. SMB Spotlight: Harry's Gives 'em Hell For this rising challenger in the shaving category, success is equal parts market disruption and sound consumer goods strategy. Unilever Introduces Lighter Aerosol Cans A new design from Ball Corp. reduces the carbon footprint by 18% while also making the can 20% lighter. First Previous 32 33 34 35 36 Next Last
