Salesforce

Whether a national chain or a mom-and-pop, all companies were plunged into a new operating model at the onset of COVID-19. In this case study, we explored how two different retailers modernized their route to market and their digital storefronts in order to successfully serve customers during the health crisis.

Consumer goods and retail insiders provide a behind the curtain look at the technology setting the pace for change across the industry today. This webinar series explores the solutions your company needs to drive growth in an increasingly competitive and ever-shifting marketplace.

Personalization can serve as a critical tool to help consumer goods brands tackle current challenges head on, and to be prepared for new changes in customer behavior.

For an agent of such a mild fruit, Avocados From Mexico has muscled its way into a solid reputation as a marketing disruptor.

Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

More than ever, brands must continually keep up with technology to stay close to consumers.

As chief digital officer, Dadlani is helping Mars move faster to better solve the evolving needs of consumers and customers.

The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools.