Salesforce

With 4,400 employees, the producer and marketer of wines, spirits, ciders and RTD beverages struggled to effectively communicate with its field sales teams and across functions. Learn how it used tech to improve operational cohesion and unity when designing trade programs for execution at scale.

Leverage consumer data properly and you'll create lasting, loyal relationships that revolve around customer value. Take one misstep in a world hyper-focused on the customer experience, and consumers will brand you "creepy" and flee.