Going direct-to-consumer is easier said than done. Blurring the lines between brands, retailers, media and advertising, success requires building a collaborative team who can work together to maximize growth. The opening keynote of CGSM will feature a panel filled with CG experts in the DTC space.
In “Purpose-Driven Analytics: Charting a Course that's Right for Your Business,” Jamie Head will be joined by Rick for a deep dive into building a high-capability analytics solution in alignment with a company’s unique value proposition.
Our 17th annual analysis of the largest publicly traded consumer goods companies worldwide sheds light on recent financial winners and losers and takes a deep dive into the 10 enterprises that enjoyed the greatest success.
CGT's 16th annual coverage of the largest public consumer goods companies worldwide includes a deep-dive into recent business and IT-related activity at the 10 largest enterprises.