Mars, Inc.

The project stands to benefit more than 6.5 million farmers worldwide and sustain the world's chocolate supply.

Mars and Wrigley are expected to have a strong foundation of brands in six categories.

The Wm. Wrigley Jr. Company is giving its Extra and Wrigley's brands -Juicy Fruit, Doublemint, Big Red, Winterfresh and Wrigley's Spearmint -a new look with the introduction of Slim Pack, a 15-stick envelopepackage that is expected to be more durable and portable for today'sconsumers.

The Wm. Wrigley Jr. Company will realign its global commercial operations structure so that all of the company's key geographies will now report directly to William D. Perez, Wrigley's president and chief executive officer.

Mars Inc., the maker of Mars, Snickers and Twix, among other brands, will cease to target its core confectionary products to children under the age of 12.

As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.

Five years ago, Mars Inc. changed its corporate name to Masterfoods North America and began centralizing its three top divisions.