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Mars, Inc.

  • Wrigley Realigns Commercial Operations Structure

    The Wm. Wrigley Jr. Company will realign its global commercial operations structure so that all of the company's key geographies will now report directly to William D. Perez, Wrigley's president and chief executive officer.

  • Mars to Stop Targeting Kids Under 12

    Mars Inc., the maker of Mars, Snickers and Twix, among other brands, will cease to target its core confectionary products to children under the age of 12.

  • Most Innovative Company: December 2006

    Procter & Gamble challenges convention and reinvents the way it does business to better win in the marketplace

  • Kraft Appeals To Consumer Scents

    As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.

  • Masterfoods Returns to Roots

    Five years ago, Mars Inc. changed its corporate name to Masterfoods North America and began centralizing its three top divisions.

  • The Pulse -- October 2005

    Procter & Gamble (P&G) recently announced the launch of Childrens Pepto antacid as an alternative to the thick, pink liquid Pepto-Bismol product for adults.

  • 2005 Visionaries

    Contrary to popular belief, implementing a strategy isn't always the major business hurdle to overcome within an organization.

  • Stretch for Growth

    Integration tools enhance flexibility
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