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Mars, Inc.

  • Most Innovative Company: December 2006

    Procter & Gamble challenges convention and reinvents the way it does business to better win in the marketplace

  • Kraft Appeals To Consumer Scents

    As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.

  • Masterfoods Returns to Roots

    Five years ago, Mars Inc. changed its corporate name to Masterfoods North America and began centralizing its three top divisions.

  • The Pulse -- October 2005

    Procter & Gamble (P&G) recently announced the launch of Childrens Pepto antacid as an alternative to the thick, pink liquid Pepto-Bismol product for adults.

  • 2005 Visionaries

    Contrary to popular belief, implementing a strategy isn't always the major business hurdle to overcome within an organization.

  • Stretch for Growth

    Integration tools enhance flexibility
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