CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.
The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.
Presented at the 2018 Consumer Goods Sales & Marketing Summit, CGT's fifth-annual award honors the critical need for technology-savvy leaders in an increasingly complex marketplace.