Chobani's Peter McGuinness was recognized for his accomplishments in building brand strategy, marketing innovation, experiential programs, digital/social outreach, public relations and a media-grabbing retail cafe.
Presented at the 2017 Consumer Goods Sales & Marketing Summit, the fourth-annual award honors the critical role of today’s marketing leaders in the increasingly competitive consumer goods industry.
The beauty brand expects AI-enabled conversational marketing and commerce to bring new opportunities to engage in continuous, personalized dialogues with consumers.