L'Oreal

Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys.

Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.

The cosmetics maker continues its fairly torrid innovation pace with a skin diagnostic tool designed to tackle skin-aging woes via augmented reality and artificial intelligence.

The company's barcode has been selected as an approved digital disclosure method for products and packaging containing GMOs.

A wearable sensor from La Roche-Posay measures skin pH levels to help consumers care better for their skin.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

The digital tool lets consumers use mobile devices to virtually test more than 40 shades of hair color in a life-like simulation. 

The interactive digital platform helps farmers advance stewardship goals while aiding food companies in measuring their sustainability progress.