L'Oreal

The cosmetics maker continues its fairly torrid innovation pace with a skin diagnostic tool designed to tackle skin-aging woes via augmented reality and artificial intelligence.

The company's barcode has been selected as an approved digital disclosure method for products and packaging containing GMOs.

A wearable sensor from La Roche-Posay measures skin pH levels to help consumers care better for their skin.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

The digital tool lets consumers use mobile devices to virtually test more than 40 shades of hair color in a life-like simulation. 

The interactive digital platform helps farmers advance stewardship goals while aiding food companies in measuring their sustainability progress.

The new consumer engagement offering marks one of the first innovations driven by the cosmetics maker's March acquisition of technology house ModiFace.

The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March.