Kraft Heinz Co.

A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development

New initiatives from the two giants are the latest examples of leading CPGs launching or partnering with product incubators to find and foster innovation outside their own four walls.

Albertsons Cos. reprised its annual “Stock Up Sale,” this year tying the promotion to its Gas Rewards program.

CGT recognizes the people behind the technologies, systems and processes that drive effective sales and marketing

Circle K teamed with Kraft Heinz Co. to launch a co-branded, limited-edition cup for the retailer’s proprietary Polar Pop beverage.

Which firms have the best reputation for developing marketers that can reach the C-level? Procter & Gamble led the pack, discover which other companies made the list.

Fetch Rewards, Madison, Wisconsin, has agreed to a seven-year partnership with Kraft Heinz. 

Raphael Savalle writes articles about the Consumer Goods sector, its strategic challenges and opportunities to help executives think about their options and to engage managers in thinking strategically. The following is an excerpt from his article "Why do FMCG's CFOs care about ROA and why should you?," which is the 4th article in his series on Total Shareholder Return (TSR).