Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.
New initiatives from the two giants are the latest examples of leading CPGs launching or partnering with product incubators to find and foster innovation outside their own four walls.
Which firms have the best reputation for developing marketers that can reach the C-level? Procter & Gamble led the pack, discover which other companies made the list.