Kraft Heinz Co.

Just as coronavirus has put a lot of business initiatives on the fast-track, the grocery delivery platform has been forced to share data with CPGs earlier than planned in order to help supply chains.

Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign. 

Calling 2019 a “very difficult year” for the company, CEO Miguel Patricio said Kraft Heinz is now seeing the beginning of stabilization.

Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

More than ever, brands must continually keep up with technology to stay close to consumers.

Walgreens Boots Alliance named Francesco Tinto its new global chief information officer.

The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists.