This holiday season,the Coca-Cola Company is donating 100,000 gifts to the Marine's Toys for Tots Foundation and is asking consumers to help make that number grow even larger.
Coca-Cola Bottling Co. Consolidated (CCBCC) will extend its Livelink ECM solution with Livelink ECM - Internal Controls from Open Text Corporation to manage the company's financial information and help address Sarbanes-Oxley Act compliance.
Downstream data is being leveraged by visionary companies outside of the traditional confines of sales and marketing - whether it be point-of-sale data, transactional data or even RFID data and loyalty card data.
As part of the global "Coke Side of Life" campaign, The Coca-Cola Company announces plans for a new global Olympic television commercial featuring Olympians LeBron James and Yao Ming.
The Coca-Cola Company pledges to lead its global beverage operations, including those of its franchise bottlers, to replace the water it uses in its beverages and their production.
The Nielsen Company and the In-Store Marketing Institute move into the national expansion phase of an initiative known as P.R.I.S.M. (Pioneering Research for an In-Store Metric): An effort to measure the size and composition of the audiences for in-store marketing media.
