The brands are among the first set to participate in Instacart's pilot program, showcasing digital advertisements on its AI-powered smart carts within the store.
The appointments are part of the company’s enterprise strategy, Accelerate, which focuses on brand building, targeted innovation, and increased investments in growth initiatives.
General Mills has acquired the pet supplement brand founded by veterinarians. Fera will be the first supplement product in General Mills' pet portfolio.
General Mills is investing in dynamic packaging labels to increase consumer education around recycling and further collaboration across the retail value chain.
With General Mills’ recent innovations in the technology space, it’s no surprise it's doubling down on its commitment to digital transformation with its latest hire.
General Mills is testing artificial intelligence to combat misinformation within its marketing campaigns, a growing imperative for the consumer goods company given the rapid ascent of generative AI.
