General Mills, Inc.

General Mills has acquired the pet supplement brand founded by veterinarians. Fera will be the first supplement product in General Mills' pet portfolio.

Look to these schools when trying to source your top tech talent.

Rendle has been a member of the Consumer Brands board since 2020. Mark Smucker, chair of the board, president, and CEO of The J.M. Smucker Co., will also serve as vice chair of the board effective January 1. Get details of the new appointments.

Colgate-Palmolive is piloting a generative AI-enabled chatbot that marries digital shelf data curation with content creation, and it’s developed a cross-functional team for the closed-beta test.  

General Mills is investing in dynamic packaging labels to increase consumer education around recycling and further collaboration across the retail value chain. 

The excitement surrounding generative AI is fierce, and consumer goods executives may want to settle in for the long haul as they evolve from experimenting with ChatGPT to driving transformation for tremendous revenue growth opportunities. 

With General Mills’ recent innovations in the technology space, it’s no surprise it's doubling down on its commitment to digital transformation with its latest hire.

General Mills is testing artificial intelligence to combat misinformation within its marketing campaigns, a growing imperative for the consumer goods company given the rapid ascent of generative AI.