PIM Brands, parent company to Welch’s, is diving deeper into data following a successful pilot period that allowed the business to gain visibility into real-time consumer shopping behaviors.
General Mills’s investments in acquiring first-party data continue to pay off as the consumer goods company builds out its connected commerce strategy.
The future belongs to businesses that can rapidly scale the development and implementation of digital innovation. That is, according to the IDC FutureScape: Top 10 Predictions for the Future of Digital Innovation report.
Effecting real change without greenwashing is a harder task for CPGs bogged down by legacy processes, with some research indicating that many firms will fall short of their goals.
CPGs are using DTC to help track the consumer journey, to gain a more definable 360-degree view of the who, what, when, where, and why of customer acquisition, sales, and retention. Learn more.
While few would dispute the value of first-party data, how it's collected and leveraged can vary for each organization. We talked with marketing leaders from a range of consumer goods companies to learn what it means for them.
