General Mills, Inc.

Mondelēz, PepsiCo, and General Mills are at the forefront, testing new retail media formats that go beyond traditional advertising.

General Mills is extending its multi-year collaboration with Ahold Delhaize USA to address Scope 3 greenhouse gas emissions across the supply chain.

General Mills is selling off its North America yogurt business. Lactalis has acquired the U.S. business and Sodiaal the Canadian segment. Get more details.

Companies like Kraft Heinz, General Mills, Nestle, and Helen of Troy are just a few examples of consumer goods manufacturers that have implemented targeted consumer strategies to help flip the value narrative and restore brand loyalty.

General Mills will increase coupon spend by around 20% as the company doubles down on both value and brand building to woo price-conscious consumers.

Get details on how General Mills is using enhanced datasets and AI within procurement to develop models that identify cost gaps.

CPGs like Colgate-Palmolive and General Mills are recalibrating product development with tech to be even more consumer-centric. Get the details.

General Mills' work to strengthen and elevate its digital foundation is already paying off as the company becomes more adept at forming data-based consumer connections and modernizes its supply chain.