Diageo

For consumer goods manufacturers, leveraging data and analytics in the development of the right immersive and distinct experiences is just the first step; properly disseminating these insights across the enterprise to unlock their potential is just as critical.   

Diageo, which owns Guinness, Smirnoff, and Johnnie Walker, is bolstering its executive leadership team, naming Sally Grimes to the role of chief executive officer and Claudia Schubert to president and chief operating officer of North America.