See what leadership from leading CPG companies — and a few retailers — are saying about consumer behavior and how they are responding and adapting in real time.
Executives from top CPGs and retailers weigh in on changing shopper habits and how they're adapting fast.
The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.
Coca-Cola Bottling Company United (CCBCU) is piloting a generative AI business intelligence tool that accounts for employee personas to help streamline decision-making.
The Coca-Cola Company has named an executive vice president and chief operating officer to oversee all of the company’s operating units. Get the details.
