The Coca-Cola Company

Coca-Cola’s customer platform, myCoke, through which retailers and foodservice providers can order products, make payments, raise service requests, and receive support from a single location, has undergone a major tech and design overhaul.

Mondelēz International, via its Oreo brand, and The Coca-Cola Company have teamed up for a new marketing activation incorporating QR code technology and Spotify personalization.

CPGs have a lot at stake when it comes to smoothly running stores. For The Coca-Cola Company, this means helping retailers recruit and retain labor has become not just a priority but rather a collective responsibility of the entire consumer goods industry.

The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin technology.

This September, Sonia Sethi of The Coca-Cola Company will assemble the data-powered puzzle pieces that combine to create a holistic picture of e-commerce.

Over a thousand members of the CPG industry convened in Chicago — not to commiserate but rather collaborate, as execs challenged one another to be better stewards of the planet and their consumers. 

Coca-Cola’s new Lens insights platform is positioned as the company’s commitment to being a strategic business partner to its retail customers.

The Coca-Cola Company is launching a new data and insights platform known as Coca-Cola Lens that aims to share consumer behavior and industry trends in a digestible manner.